Google Marketing Tools
Connect native PrestaShop events to Google Tag Manager, generate product feeds and follow your marketing results from one module.
Google Marketing Tools
Connect native PrestaShop events to Google Tag Manager, generate product feeds and follow your marketing results from one module.
What you can do
From the first visit to a confirmed purchase
Product views and lists, cart changes, checkout, shipping, payment, search, login, registration and paid purchases use native shop data. Order refreshes are deduplicated in the browser.
Consent before measurement
Google Consent V2 uses the same configurable consent popup as OpenCart, with Cookiebot and CookieScript compatibility. Configure multilingual copy, colors, popup positions and category choices.
39 channel formats, reusable feed profiles
XML and CSV channels include Google Merchant Center, Meta, TikTok and comparison services. Configure language, currency, customer group, filters, category taxonomy, variants and extra columns. Generate manually or by CRON; deliver by private URL or FTP/FTPS.
Orders and campaign attribution
Review order details, filter campaign attribution, export CSV/XLSX reports and send or cancel conversions manually using the recorded consent.
Your own workspace, reviewed before publishing
Configure your identifiers, download the workspace JSON and import it into your own web container. Review changes in Tag Assistant Preview before publishing. The module never publishes to Google on your behalf.
Main features
39 channel formats, reusable feed profiles
- Akakce · XML
- Awin · CSV
- Bestprice · XML
- Bing · CSV
- Ceneje · XML
- Ceneo · XML
- Cj Affiliate · CSV
- Compari Ro · XML
- Connexity · CSV
- Criteo · XML
- Domodi · XML
- Facebook · XML
- Fruugo · CSV
- Geizhals · CSV
- Glami Ro · XML
- Google Adwords · CSV
- Google Merchant · XML
- Google Merchant Local · XML
- Google Promotion · XML
- Hepsiburada · CSV
- Heureka · XML
- Impact · CSV
- Itscope · XML
- Kelkoo · XML
- Nokaut · XML
- Okazje Info · XML
- Pinterest · CSV
- Rakuten · CSV
- Reddit · CSV
- Shopalike · XML
- Shopmania · XML
- Skroutz · XML
- Snapchat · CSV
- Tiktok · XML
- Trovaprezzi It · XML
- Twenga · XML
- Webgains · CSV
- Wish · CSV
- Google Product Reviews · XML
Explore native events in Tag Assistant
Open the frontend demo in Google Tag Manager Preview. This complete workspace is generated by the Devman API with example IDs. Allow analytics and marketing consent to inspect native events and the tags triggered as you browse products and checkout.
Tag Assistant ↗See real Product and Purchase events
Follow a fictional purchase in the dedicated GTM Preview demo. Inspect product data, cart actions, checkout, delivery, payment and Purchase. The public back office opens automatically in read-only mode. The demo uses illustrative integration IDs.
Inside the module
Explore the product before you buy.
Administration demo
Sign-in is automatic with the restricted demo account.
Useful answers before purchase
Is this the right edition for my store?
Tested on PrestaShop 9.2.0, 8.2.8 and 1.7.8.11. Back up your store and validate files before importing.
Browser integrations are included. The 27 server-side extensions are marked Coming soon and cannot be activated. Google Product Reviews feeds require an enabled, compatible Product Comments module and approved reviews. Retired Universal Analytics and Google Optimize are not included.
Where do I download the extension?
Use the DevmanExtensions Download Center after purchase and follow the instructions for your product and platform. Keep a backup and test the installation before changing your live store.
License rights
Perpetual use, three months of support and six months of updates. Activate with your Devman download code and licensed shop URL.
Know about license rightsHistorical edition: archived features and links
The following reference belongs to the previous edition. The current package and requirements are described above; retired services and OpenCart examples are historical references.
Main features
- Google Tag Manager - Last GTM technology
- Google Optimize - To A/B testing
- Google Analytics - Compatible with USER ID | Track pageview | Live events
- Google Enhanced Ecommerce - Measuring cart events | Product & promotion impressions & clicks | Configure your own multi-channel funnel & more!
- Google Ads (Adwords) conversions - Complete Conversion Tracking purchases | Negative conversions compatible
- Google Reviews - Connect with your merchant center | Google Reviews after purchase order
- Google Dynamic/Standard remarketing- Compatible with dynx | All views tracked | Set prefix or sufix to ecomm_prodid
- Google Rich Snippets - Product details | Product user reviews | Validated by Structured Data Testing Tool - Google
- Facebook Pixel - Track pageview | Add to cart | Add to wish list | Purchases
- Pinterest Pixel - Full pages tracking | Cart event | Purchases
- Hotjar Tracking - Full pages tracking
- Crazyegg Tracking - Full pages tracking
- Bing Ads conversions - Full pages tracking | Cart event | Purchases
- Criteo OneTag tracking - Full pages tracking | Purchases
- FEED GENERATORS - Multiple configurations, multilanguage/currency compatible:
- Google Merchant Center - Compatible with all countries allowed by Google | Google category taxonomy in all languages | Feed XML example
- Google reviews feed - Multilanguage compatible | Feed XML example
- Facebook Catalog - Google category taxonomy in all languages | Feed XML Example
- Google Adword Business CSV - CSV format to countries that can't upload products to merchant center | CSV example
- Criteo - Feed XML example
- Twenga - Feed XML example
Additional information
- Super easy install in 1 minute -> VIDEO
- Video tutorials, make it easy! -> VIDEOS
- Compatible with all the most famous themes (Journal 2, Journal 3, shoppica...)
- Compatible with all the most famous checkouts (Quick n Easy checkout, Ajax quick checkout, One step checkout, super checkout...)
- All tags are inserted in ONE UNIQUE CODE, forget old methods that cause a lot of problems and incompatibilities.
- Include video tutorials.
Live feed examples
Open a generated example for each supported channel. These files use the public demo catalogue and fictional review data.
Browse all 39 feed examples
| Channel | Format | Example |
|---|---|---|
| Akakce | XML | XML ↗ |
| Awin | CSV | CSV ↗ |
| Bestprice | XML | XML ↗ |
| Bing | CSV | CSV ↗ |
| Ceneje | XML | XML ↗ |
| Ceneo | XML | XML ↗ |
| Cj Affiliate | CSV | CSV ↗ |
| Compari Ro | XML | XML ↗ |
| Connexity | CSV | CSV ↗ |
| Criteo | XML | XML ↗ |
| Domodi | XML | XML ↗ |
| XML | XML ↗ | |
| Fruugo | CSV | CSV ↗ |
| Geizhals | CSV | CSV ↗ |
| Glami Ro | XML | XML ↗ |
| Google Adwords | CSV | CSV ↗ |
| Google Merchant | XML | XML ↗ |
| Google Merchant Local | XML | XML ↗ |
| Google Promotion | XML | XML ↗ |
| Hepsiburada | CSV | CSV ↗ |
| Heureka | XML | XML ↗ |
| Impact | CSV | CSV ↗ |
| Itscope | XML | XML ↗ |
| Kelkoo | XML | XML ↗ |
| Nokaut | XML | XML ↗ |
| Okazje Info | XML | XML ↗ |
| CSV | CSV ↗ | |
| Rakuten | CSV | CSV ↗ |
| CSV | CSV ↗ | |
| Shopalike | XML | XML ↗ |
| Shopmania | XML | XML ↗ |
| Skroutz | XML | XML ↗ |
| Snapchat | CSV | CSV ↗ |
| Tiktok | XML | XML ↗ |
| Trovaprezzi It | XML | XML ↗ |
| Twenga | XML | XML ↗ |
| Webgains | CSV | CSV ↗ |
| Wish | CSV | CSV ↗ |
| Google Product Reviews | XML | XML ↗ |
What do you need?
Digital download after payment confirmation. No shipping charges.
Converted prices are estimates. Payment currency is confirmed at checkout.
Backend Demo Frontend Demo